Your Host, Dee McCrorey
DEE MCCROREY is the innovation catalyst and Chief Risk Guru of Risktaking for Success, a consultancy and training business operating in Silicon Valley since 1997 and in Santa Cruz County since 2012.
She is the author of the book Innovation in a Reinvented World: 10 Essential Elements to Succeed in the New World of Business (Wiley, 2011), a practical guide for thriving in a new reality.
Dee uses her 25+ years of corporate experience in strategic operations, in-the-trenches project leadership, and business coaching to help leaders and professionals successfully bridge the human factors and business dynamics of organizational disruption as they transition from the old world of business to the new world of business.
Dee's entrepreneurial efforts have resulted in millions of dollars of savings and the creation of new revenue streams for Fortune 500 companies. A skill for leading high impact programs and an expertise in business turnarounds, she has garnered a reputation and personal brand as someone who would ‘Fix it, Get rid of it, or Reinvent it’.
Her practical approach to catalyzing organizational change allows her to rapidly assess and connect the dots of workplace environments in identifying reinvention opportunities. Through her guidance and coaching, workplace teams are able to implement their desired business and professional transformations.
Dee took a year off to research and write her opus on innovation and reinvention that was published by John Wiley & Sons in 2011. Innovation in a Reinvented World: 10 Essential Elements to Succeed in the New World of Business serves as a blueprint for U.S. executives, but also a “what if” wake-up call for workplace professionals about what it takes to reinvent success in this new reality.
Continuing to reinvent and evolve her business and enhance her skills, Dee has launched a new blog The Practical Professional—Business Smarts for a New Reality™ to help address the ongoing challenges faced by professionals who require “in the trenches” expertise, but who may be struggling with how to obtain the necessary experience. Dee, along with invited guest bloggers from a variety of industries and fields of work, will share their tips, insights, and expertise for readers.
Dee is currently working on a second book while expanding her training reach by adding e-Learning and online video modules under her brand The Practical Professional. She is also deeply involved in training and coaching small suppliers via the Small Supplier Academy.
Her educational roots in journalism and international relations, combined with a five-year expatriate experience in Europe and the Middle East provides Dee with a rich understanding of multicultural settings and international business environments.
As host of two long-running live call-in shows on BlogTalkRadio (Coach for Innovation and Big Dreamers), Dee's guests--prominent business leaders, authors, innovators, and change agents--helped her build a media platform and industry reputation for producing informative and entertaining shows.