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Kimberly Cluff: MatchJake.Org
Why Bone Marrow Donors Matter
Jake's Story on Good Morning America
Kimberly Cluff shares her inspiring story of personal risk and the power that community and social media are playing to help her family find a donor match for their 5 1/2 year-old son, Jake.
What you'll learn from our interview:
Severe Aplastic Anemia
and how common is it in children?
How to leverage the grassroots power of social media.
What generated more responses for Jake's cause--videos, Twitter or Facebook?
The a-ha moment for Kimberly and her husband during their social cause campaign.
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